"You Just Found My
Complete Review Of
Brad Callen's
PPC Web Spy Program"
Brad Callen's
PPC Web Spy Program"
NEED A FULL RUNDOWN OF BRAD CALLEN'S PPC WEB SPY KEYWORD TOOL?
GRAB A COFFEE, THEN
SIT BACK AND READ MY IN-DEPTH REVIEW OF BRAD CALLEN'S PPC WEB SPYDate: Thursday, September 2, 2010Review By: Stephen Carter Official PWS Site: click for details |
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STEAL KEYWORDS ETHICALLY?Hi. My name is Stephen Carter.If you're an internet marketer you likely spend a LOT of time thinking about how to find the right keywords for both your SEO and PPC based traffic strategies. Well, what if you could always find the perfect keywords? That's exactly the carrot that Brad Callen dangles in front of us with his FREE PPC Web Spy tool. In a nutshell, what this application does is let you peer into the campaigns of AdWords advertisers so that you can figure out which keywords and ad copy they are using to reap their profits. That means you can steal their ideas and get a jump start on your own PPC campaigns. Is it ethical? Well, it is public data, so it's debatable. What I'm going to do is tell you about the software - both its good and its bad points - and let you decide whether you want to use it. 
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QUICK FACTS - SO WHAT IS THIS PPC WEB SPY PROGRAM?
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Example results of a search on the phrase "Brad Callen" |
The goal of PPC Web Spy is to reveal which keywords are being used by AdWords advertisers who are paying to have their ads displayed on page one of Google's organic search results. The assumption is that if they can afford to be on page one they must be doing something right, and it is probably in the selection of their keywords.
PPC Web Spy is actually a Firefox plugin (it won't work with any other browser) which you download to your PC. Once installed, a clickable toggle appears in the lower right of your browser. This toggle activates the application, after which time whenever you do a keyword search at Google extra information appears on the page when search results are presented.
In particular, for each sponsored advertisement that appears, a green button with the label "View Keywords" appears under the ad. Click on this button and up pops a screen with a selection of the keywords being used by the AdWords advertiser.
In other words, exactly what the advertiser does NOT want you to know is made available to you!
QUICK FACTS - WHO CREATED PPC WEB SPY?
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| Brad Callen |
One of the characteristic features of Brad's software is that they are all applications that run on your PC, and which go out an fetch information from the web as needed.
This is also true of PPC Web Spy. But in this case, the source of the information that is retrieved is more guarded. I suspect that Brad runs a data-collection server that supplies all of the results which PPC Web Spy makes available when you click on any of those little greeen buttons that pop up a collection of keywords from an AdWords advertiser.
One of the hallmarks of these applications, historically, is that they have been well-designed and easy to use. We will see if that is also true of PPC Web Spy.
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A Portion Of The Brad Callen Catalog
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MY PPC WEB SPY REVIEW BEGINS HERE. . .
| MY OVERALL RATING: | 
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I am giving Brad Callen's PPC Web Spy program a 4-star rating. Unlike some of
the earlier keyword tools that Brad has put out, this one suffers from one problem that
I find somewhat annoying, so I have to lop off that last star in my rating until such time
as it is fixed (I suspect that it's a fixable problem). I'll cover that problem shortly.
First, let's address the question of whether it really IS possible to uncover the keywords and the ad copy that your AdWords competitors are using to make a bundle on the web. The short answer to this is YES.
It can be done because advertising is something that, by its nature, is entirely open to the public. You only have to perform a Google search on any term you like, to see sponsored advertisements appear. So you know immediately that the ads you are looking at are associated with the keywords you typed in. By writing software that automates this task of "typing in keywords to see what comes back" it is possible to learn a great deal about who is advertising for what, which keywords, and ad copy.
The concept of keyword spying is not at all new. In fact, there are already some very good keyword sky services available on the web. One of the most impressive of these is Keyword Spy, which is a monthly membership site that allows you to find virtually all the keywords that are being used by your competitors, and you can download up to 50,000 keywords per day! That's an astonishing benefit. No wonder that this is the keyword service that all the super affiliates recommend.
Of course, not everyone can afford to pay for a monthly service when they want to spy on their AdWords competitors. That's something that Brad Callen realized when he dreamed up the idea of creating keyword spy software that could be sold for a one-time fee. PPC Web Spy certainly is affordable. The Platinum version, which allows you to see up 100 of the keywords from each advertiser, costs $97. But the FREE version won't cost you a cent.
The limitations to the free version are that you will only be able to see 10 keywords from each advertiser. So you'll perhaps see enough to know that there is more to be seen, and that's why you'll quickly decide that you need to upgrade.
So, that you can follow what I am talking about in my review, here's a screen shot of the keyword popup that appeared after I ran a search in Google on the keyword "arbor". Why arbor? Well, first I ran a more generic search on the term "gardening tools" and saw that advertisers were bidding on the term arbor, so I ran a second search with arbor to get a proper idea of what it was all about. This is the screen shot obtained after clicking on the first advertiser's "View Keywords" button, and then clicking on the arbor keyword to show the ad copy explicitly...
First, let's address the question of whether it really IS possible to uncover the keywords and the ad copy that your AdWords competitors are using to make a bundle on the web. The short answer to this is YES.
It can be done because advertising is something that, by its nature, is entirely open to the public. You only have to perform a Google search on any term you like, to see sponsored advertisements appear. So you know immediately that the ads you are looking at are associated with the keywords you typed in. By writing software that automates this task of "typing in keywords to see what comes back" it is possible to learn a great deal about who is advertising for what, which keywords, and ad copy.
The concept of keyword spying is not at all new. In fact, there are already some very good keyword sky services available on the web. One of the most impressive of these is Keyword Spy, which is a monthly membership site that allows you to find virtually all the keywords that are being used by your competitors, and you can download up to 50,000 keywords per day! That's an astonishing benefit. No wonder that this is the keyword service that all the super affiliates recommend.
Of course, not everyone can afford to pay for a monthly service when they want to spy on their AdWords competitors. That's something that Brad Callen realized when he dreamed up the idea of creating keyword spy software that could be sold for a one-time fee. PPC Web Spy certainly is affordable. The Platinum version, which allows you to see up 100 of the keywords from each advertiser, costs $97. But the FREE version won't cost you a cent.
The limitations to the free version are that you will only be able to see 10 keywords from each advertiser. So you'll perhaps see enough to know that there is more to be seen, and that's why you'll quickly decide that you need to upgrade.
So, that you can follow what I am talking about in my review, here's a screen shot of the keyword popup that appeared after I ran a search in Google on the keyword "arbor". Why arbor? Well, first I ran a more generic search on the term "gardening tools" and saw that advertisers were bidding on the term arbor, so I ran a second search with arbor to get a proper idea of what it was all about. This is the screen shot obtained after clicking on the first advertiser's "View Keywords" button, and then clicking on the arbor keyword to show the ad copy explicitly...
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Results for a "garden arbor" Adwords advertiser
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| WHICH VERSION OF PPC WEB SPY DO YOU WANT? |
Take a look at that screen shot above for the term arbor.
This was retrieved with the Platinum version of PPC Web Spy, so it shows up to 100 keywords that Brad Callen's data server has managed to associate with the same advertiser. I have clicked on the Cost/Day button to order the results according to how much money the advertiser is spending per day on each keyword.
Who would have thought that someone would spend $900+/day on the keyword 'arbor'? In fact, the object of their desires is garden arbors, which are apparently gardening-related accessories that are very popular. If I was running a gardening related website I would have just learned that adding a page or two on garden arbors would be a very good idea. I also know now how much money I will likely have to spend if I want to use PPC advertising to bring in customers - about 72 cents a visitor.
Only merchants selling garden arbors are likely to spend this kind of money, but the important point is that had we been a gardening tools supplier, the information that searches like this reveal is very illuminating.
Might I have learned this same information using the FREE version of PPC Web Spy?
Probably not. Supposedly the 10 keyword results returned with the free version are from a randomly-ordered list, whereas the Platinum version delivers the 100 keywords with the greatest ad spend associated with them. Supposedly this means those same keywords are the most profitable ones since it scarcely makes any sense to pay, for example, $900/day on a keyword if it is not generating at least that amount in net profit.
As a side note, it is well known that the most profitable keywords in some niches can return up to five times the investment in ad fees, so it only takes a few good keywords in the right niche to make a living from pay per click marketing. But it is incredibly hard to find these keywords, and that is why keyword spy tools are so popular.
If you do download PPC Web Spy, you'll very likely soon wish that you had invested in the Platinum version. However, even the paid version has some problems with it, which I'll cover next.
This was retrieved with the Platinum version of PPC Web Spy, so it shows up to 100 keywords that Brad Callen's data server has managed to associate with the same advertiser. I have clicked on the Cost/Day button to order the results according to how much money the advertiser is spending per day on each keyword.
Who would have thought that someone would spend $900+/day on the keyword 'arbor'? In fact, the object of their desires is garden arbors, which are apparently gardening-related accessories that are very popular. If I was running a gardening related website I would have just learned that adding a page or two on garden arbors would be a very good idea. I also know now how much money I will likely have to spend if I want to use PPC advertising to bring in customers - about 72 cents a visitor.
Only merchants selling garden arbors are likely to spend this kind of money, but the important point is that had we been a gardening tools supplier, the information that searches like this reveal is very illuminating.
Might I have learned this same information using the FREE version of PPC Web Spy?
Probably not. Supposedly the 10 keyword results returned with the free version are from a randomly-ordered list, whereas the Platinum version delivers the 100 keywords with the greatest ad spend associated with them. Supposedly this means those same keywords are the most profitable ones since it scarcely makes any sense to pay, for example, $900/day on a keyword if it is not generating at least that amount in net profit.
As a side note, it is well known that the most profitable keywords in some niches can return up to five times the investment in ad fees, so it only takes a few good keywords in the right niche to make a living from pay per click marketing. But it is incredibly hard to find these keywords, and that is why keyword spy tools are so popular.
If you do download PPC Web Spy, you'll very likely soon wish that you had invested in the Platinum version. However, even the paid version has some problems with it, which I'll cover next.
| WHAT'S NOT TO LIKE ABOUT PPC WEB SPY? |
There are two real problems you'll discover when you start to use PPC Web Spy while
searching for results using Google.
THE ADDICTION PROBLEM
The first problem is that those little green "View Keywords" buttons are seriously addictive. Every time you see them appear you'll want to click on them just to see what the advertiser is doing. Maybe what you'll find is something completely unexpected that will take you in a whole new direction away from the subject of your initial search.
Well, the truth is that the web has always functioned that way, but the level of diversion here is a lot greater because you can see ALL the keywords that an advertiser is bidding on, and not just the ones related to the search you just performed.
THE HANG PROBLEM
The other problem that PPC Web Spy suffers from is one that likely stems from a poor sorting and delivery algorithm at Brad Callen's data center. This problem could be fixed with a little ingenuity, so it might very well go away one day.
In the meantime, though, it is extremely common to click on the "View Keywords" button and get a popup that puts up a "loading results" icon that never actually returns any results. My guess is that this is happening for advertisers who have a very large list of keywords associated with them. I suspect that the keyword fetch is hanging because a keyword sort is taking place in real time at the data center.
Needless to say, this sort should be precomputed, so that we get results immediately, without the hanging. This is the reason I give PPC Web Spy a rating of 4, rather than 5, stars.
Other than these problems I really like PPC Web Spy. As I have said, it's addictive, and it's not an overly expensive way to learn about what the competition is doing.
THE ADDICTION PROBLEM
The first problem is that those little green "View Keywords" buttons are seriously addictive. Every time you see them appear you'll want to click on them just to see what the advertiser is doing. Maybe what you'll find is something completely unexpected that will take you in a whole new direction away from the subject of your initial search.
Well, the truth is that the web has always functioned that way, but the level of diversion here is a lot greater because you can see ALL the keywords that an advertiser is bidding on, and not just the ones related to the search you just performed.
THE HANG PROBLEM
The other problem that PPC Web Spy suffers from is one that likely stems from a poor sorting and delivery algorithm at Brad Callen's data center. This problem could be fixed with a little ingenuity, so it might very well go away one day.
In the meantime, though, it is extremely common to click on the "View Keywords" button and get a popup that puts up a "loading results" icon that never actually returns any results. My guess is that this is happening for advertisers who have a very large list of keywords associated with them. I suspect that the keyword fetch is hanging because a keyword sort is taking place in real time at the data center.
Needless to say, this sort should be precomputed, so that we get results immediately, without the hanging. This is the reason I give PPC Web Spy a rating of 4, rather than 5, stars.
Other than these problems I really like PPC Web Spy. As I have said, it's addictive, and it's not an overly expensive way to learn about what the competition is doing.
STILL WONDERING WHETHER TO DOWNLOAD PPC WEB SPY?
If you are still wondering whether it is worth your time and money to download and implement
any of the keyword solutions suggested on this page, such as PPC Web Spy,
Keyword Elite, SEO Elite, and Keyword Spy, I might just have something for you.
As a product developer I find myself in the unique position of being able to offer you high quality software to help offset the cost of grabbing any of the keyword solutions presented below.
If you do ANY affiliate marketing you will find the affiliate review site software I am offering a real bonus to you. Designed according to the review site model championed by super affiliate Jeremy Palmer, my Review Site software application will introduce you to the art of creating high-quality affiliate review sites.
No, I'm not saying that putting together a quality site is painless, but with this software the technical side of the process becomes EASY (of course, writing reviews is a pain, but software cannot do everything for you!).
I also include my 120-page ebook "Affiliate Review Site Monopoly" and a copy of CB Alert.
So, look over the keyword-related products below, for which I am offering bonus products, and if you decide to purchase any one of these by going through the links on this page I will send you the bonuses described lower in the page (all of them created by me). Links for the bonus downloads will be emailed to the address you supply when purchasing a product.
As a product developer I find myself in the unique position of being able to offer you high quality software to help offset the cost of grabbing any of the keyword solutions presented below.
If you do ANY affiliate marketing you will find the affiliate review site software I am offering a real bonus to you. Designed according to the review site model championed by super affiliate Jeremy Palmer, my Review Site software application will introduce you to the art of creating high-quality affiliate review sites.
No, I'm not saying that putting together a quality site is painless, but with this software the technical side of the process becomes EASY (of course, writing reviews is a pain, but software cannot do everything for you!).
I also include my 120-page ebook "Affiliate Review Site Monopoly" and a copy of CB Alert.
So, look over the keyword-related products below, for which I am offering bonus products, and if you decide to purchase any one of these by going through the links on this page I will send you the bonuses described lower in the page (all of them created by me). Links for the bonus downloads will be emailed to the address you supply when purchasing a product.
To get the most out of PPC Web Spy I recommend upgrading to the Platinum version (you can use ths link). The Platinum version will give you the most benefit to using this software as it will allow you to retrieve up to 100 keywords from EACH AdWords advertiser's list of keywords. Because the Platinum version will cost you a one-time fee of $97, I'm going to make my bonus package available to you for free if you buy this product.
If you can afford the monthly subscription, Keyword Spy is the one keyword tool that you'll probably never want to be without again. This is the service I recommend for all serious internet marketers. Because SEO Elite is a subscription at $89.95/month, I'm also going to make my bonus package available to you for free if you sign up for this service. There is also a FREE TRIAL available, so if you don't like it (very unlikely) you'll have lost nothing for taking a look.
Brad Callen's Keyword Elite offers 5 different projects that can be used for keyword research. It analyzes Pay Per Click listings, creates keyword lists, manipulates keyword lists, analyzes keyword competition, and spies on AdWords competition (yes, it does what PPC Web Spy does, but it takes weeks to gather the results). It is a widely respected tool and performs these tasks from the comfort of your desktop. Because Keyword Elite will cost you a one-time fee of $167, I'm also going to make my bonus package available to you for free if you buy this product.
Brad Callen's first internet marketing related product was SEO Elite, which was designed to help you figure out how to get your web properties to rank highly in the search engines. SEO Elite improves your search engine rankings by performing link analysis, link partner searches, keyword density analysis, link density analysis, and competitor searches. Again this application runs from the comfort of your desktop. Because SEO Elite will cost you a one-time fee of $167, I'm also going to make my bonus package available to you for free if you buy this product.
Your Bonus Products - FREE With Any Product Listed Above
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One of the most profitable affiliate review site models is the mini-review site that reviews a handful of top products from a popular niche. Using this little gem of a tool that I designed just for this purpose, you'll be able to create a mini-review site in a matter of minutes, then customize it to the specifications of your niche. No affiliate should be with out this tool! Here's what you'll get with Review Site:
An attractive home page that sets a tone of authority
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You can even integrate a WordPress blog in the same style as the rest of your pages:
 To ensure that you get your bonuses, look for the affiliate nickname debunker at the bottom of the ClickBank payment page. Once you have purchased any of the products listed above you'll automatically receive an email from me (within a few hours of your purchase) with download instructions for your bonus products. If for any reason you haven't received that email by the end of today, simply use the Contact link at the top of this page to send me your ClickBank receipt for your purchase and I'll fix you up with links for those bonuses. To Your Keyword Success, 
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